SCHMÄH
Forget Vienna. There is no Vienna. Or at least not the Vienna you know or think you know. I unfortunately need to tell you that you know nothing about Vienna. But I am ready to tell you the whole truth. First of all, you need to accept that the Viennese are all liars. Without guilt. I know that, I’m Viennese. You can trust me. Or trust Orson Welles, who understood Vienna perfectly. In 1968, he put it this way: ‘The Vienna that is, is as nice a town as there is. But the Vienna that never was, is the grandest city ever.’
This town shields itself, hides behind façades, keeps outsiders at a distance. If a Viennese local smiles at you, you’d better be alarmed. They are smiling because they want something from you; they expect you to behave in a certain manner, or they want your money. The natural Viennese attitude to life is a mix of grotesque arrogance, pointless hubris, a surprising lack of self-confidence and a hatred of anyone who makes them feel inferior. It’s the result of living and surviving hundreds of years in a rigid class society, reigned by emperors who often behaved like military dictators.
Nobody will tell you to your face that, in Vienna, tourists are considered clueless idiots who should stay in their bubble, their make-believe world. Sure, they’re welcome to leave their money here, if they don’t bother the Viennese too much with their presence. You must understand they are kept from getting the real Vienna experience.
You also need to understand what Schmäh is – the sometimes charming, sometimes annoying Viennese way of not saying what they really mean, or rather saying the absolute contrary of what they actually do mean, restricted by a show of manners, and constantly hiding their true feelings and intentions behind jokes and irony.