Through endlessly benefiting many of Rotterdam’s staple institutions—including MAMA, WORM and now Extra Extra—Gari Koolen uses his training in Media and Journalism to channel his a personal interest in the societal effects (physical and mental) of mass-culture and his superficial yet earnest fascination for penguins. Sources of inspiration are Octavia Butler, Daniel Boorstin, Marlon James, Gottfreid Helnwein, and Gilbert & George.